Describe the current marketing communication, identity, and brand position of Plaza Home Health Services. Revitalizing a Brand Write a 4–6 page paper in which you: Describe the current marketing communication, identity, and brand position of Plaza Home Health Services. Conduct a Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position). Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices to its current branding and communication strategies. Provide a rationale and support for your response. Use at least five quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. The specific course learning outcome associated with this assignment: Determine whether a healthcare organization should integrate additional best practices into its branding and marketing communication strategies. ch03_fortenberry_revitalizingabrand Answer preview to describe the current marketing communication, identity, and brand position of Plaza Home Health Services. APA 1449 words Get instant access to the full solution from yourhomeworksolutions by clicking the purchase button below Related Questions: You have been sitting in the waiting room of your mechanic’s shop for more than an hour. With the knowledge Employing The Marketing Mix The U.S. population continues to diversify, increase in average age (primarily due to baby boomers) Segmenting Consumer and Business Markets A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings The Four P’s of Marketing