Discuss where their marketing mix strategies are similar and where they are different. Instructions The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry: soft drink, fast food/restaurant, hotel, cell phone provider, banking, automobile, airline, or entertainment. Provide an example of the four areas of the marketing mix—product, price, placement, and promotion—used by each of your selected companies. Discuss where their marketing mix strategies are similar and where they are different. Explain why. Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy. Also, consider the element of ethical promotion and social responsibility toward consumers. In addition to company websites, http://www.ibisworld.com/ and http://www.mergent.com/ are excellent resources to find information about markets and individual companies. Your research project must include an introduction. You must also reference at least one journal article from the CSU Online Library and two articles from business-related or news websites; therefore, your essay should be supported by at least three sources. Your research project must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting. An abstract is not required. Resources The following resource(s) may help you with this assignment. Citation Guide CSU Online Library Research Guide Submit Writing Center Request Answer preview to discuss where their marketing mix strategies are similar and where they are different. APA 1362 words Get instant access to the full solution from yourhomeworksolutions by clicking the purchase button below Related Questions: Referring to the same business you either started or purchased in the first assignment, write a 6-8 page paper in which you BUS317 INTRODUCTION TO ADVERTISING -Week 2 Dq 1 -Market Segmentation and the Marketing Mix Marketing management Marketing research paper Analysis of Market Information How important is this research to the theory and practice of marketing strategy development