Identify a large company to be your mentor company to analyze and formulate its global marketing strategy. Prior to beginning work on this assignment, read Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, and Chapter 6: Global Information Systems and Market Research. Watch the BUS622 Week 2 Assignment video with Steve Forbes and the BUS622 Week 2 video with Bill Davis located above. This assignment will give you a head start for your Week 6 Global Marketing Plan Part 2 Final Paper that will be completed at the end of the course. As Part 1 of this assignment, you will choose a “mentor company” that you will refer to throughout this course. In your paper, Identify a large company to be your mentor company to analyze and formulate its global marketing strategy. The company cannot be any of the following: McDonald’s, Coca-Cola, Walmart, Starbucks, or Pepsi. Select one of the following companies: Budweiser, FedEx, Samsung, H&M, American Express, Taco Bell, Uber, Zappos, Toms, Airbnb, Target, Amazon, KIA, or PayPal. If you would like to select a company that is not listed, please reach out to your instructor for approval. Under an Environmental Analysis heading Construct an environmental analysis for your chosen company in the global arena and regarding the below factors: Economic Trade Social and Cultural Political, Legal, and Regulatory Under a General Strategy heading Based on your environmental analysis, identify a country in one of the following regions for your company to expand to. If your company is already in a selected country, you will examine their global marketing strategy in that areas and formulate your own successful strategy: Latin America Middle East Africa Explain your rationale for selecting the country in one of those regions. To explain your rationale, consider the following criteria in that selected region and particularly in your selected country and analyze how these criteria impacted your decision to expand to that country Demographic Economic Trade Social factors Cultural Factors Legal Factors Political Factors The Global Marketing Plan Part 1 paper Must be three to five double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center’s APA Style (Links to an external site.) resource. Must include a separate title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted Answer preview to identify a large company to be your mentor company to analyze and formulate its global marketing strategy. APA 979 words Get instant access to the full solution from yourhomeworksolutions by clicking the purchase button below Related Questions: Referring to the same business you either started or purchased in the first assignment, write a 6-8 page paper in which you Marketing management Marketers must develop a keen awareness of how the environmental factors Marketing research paper Global marketing Analysis of Market Information