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Why do firms often use more than one segmentation base?

Why do firms often use more than one segmentation base? 2. Which of the segmenting strategies discussed in section 5.3 is the broadest? Which is the narrowest? 3. Why do companies position products? Also, why might an organization reposition a product?DiscussionPostChecklist.docxMarketSegmentingLLJTargetingLLJandPositioning.docx

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